Bee Wild is a re-brand of an existing product. They just won the 2017 Good Food Awards for best honey, due to taste profile and their commitment to sustainable practices. We felt such a special product needed a more appealing design. Our goal was to provide a lasting aesthetic that was symbolic to where the product comes from - rural Georgia. View the current packaging and website here.
Due to the care and practices put into making this product, we wanted to portray a natural, old-school feel in the design. Bee Wild honey is all about the bees, so we focused on the insect for inspiration. We chose a serif typeface and simple illustration for the final design.